Kantar Worldpanel belongs to the Kantar company, one of the world’s largest research, consulting and insight networks. It’s about the official source of the Food Consumption Panel in the homes of the MAGRAMA (Ministry of Agriculture, Food and Environment) since 1997.

Kantar Worldpanel

Mizonadeconsumo.com is how this company is also known of paid studies in exchange for prizes in which you can access if at a certain time you meet the profile they are looking for, if today you cannot enter, it is possible that tomorrow you will.

If you want to be part of this company, you will have to fill out a form with your personal data, which will be stored in their database and will be taken into account for future studies in which participants with a specific profile are needed.

📋 What you will find…

Kantar WorldPanel registration

Normally registrations are limited in Kantar, to check if you can open an account at this time you just have to access its official website www.kantarworldpanel.com or click directly on www.mizonadeconsumo.com which is what it is currently called.


If the option to open an account is not available, you can contact the Kantar team through the contact button. Fill out a short form and they will reply to you by email shortly.

How to enter Kantar WorldPanel

To register with Kantar, you must answer a very specific questionnaire to know if you are suitable to carry out the study. If your answers do not match what you are looking for, unfortunately you will not be able to access until a new study.

How to enter Kantar WorldPanel

Yes by some chance you don’t meet the requirements and you have not been able to participate in the Nielsen Study either, do not worry, we have a super list of paid surveys both for Spain and for Latin America, including Venezuela.

If you were able to access the studio, congratulations! Now you will have to fill in a kind of diary and take some photos to qualify for the available prizes.

How Kantar WorldPanel works

If you have managed to enter Kantar from now on you will have access to an online journal where you will have to fill in everything they ask for. So that you understand, it is a points system that you can later exchange for prizes, so the higher the degree of involvement in the study more points you will get.

The duration of each study will vary Depending on the interests of the consumers, I recommend you enter the platform every day and check if you have pending tasks. The basic sections that you will find are the following:

My Online Diary: This is where you will find different sections to fill in according to the day and what they ask you for in that specific study. The most common are food, clothing, online shopping, travel, etc.

Important announcement: If you are a long period of inactivity may be a reason for direct expulsion (as in Big Brother), so take it seriously.

Extract of points: It is a history where you can see the points you have been accumulating.

Awards catalogue: You will be able to take a look at all the prizes available at that moment. Each will be worth a different amount of points.

The purpose of this global company is none other than to collect informative data on our consumption habits, that valuable information for which companies are willing to pay large amounts. The consumer behavior it is information very valuable for a company.

What prizes are there in Kantar WorldPanel

The catalog of prizes will vary depending on availability and the season as they tend to change and renew. The ones that stand out the most are gadgets (headsets, GPS, televisions, game consoles), although there is also a section for diy, cosmetics, technology, kitchen and many more.

How to enter Kantar WorldPanel

Opinions about Kantar Worldpanel

It is a pity that not everyone can participate since the prizes are quite juicy and can be easily achieved by doing everyday tasks such as shopping. The most important as in any survey panel is that you are responsible for purchases from your home.

If you have tried to register and have not been able to, above you have a list with other survey pages that I use and they work perfectly. If, on the contrary, you have been able to enter the studio, I await a comment with your impressions 🙂